Recruiters Must "raise their game" and "add more value" says Mark Gilbertson, Lloyds Banking Group
The role that traditional recruiters play in helping employers find new employees is seriously under threat. Recruiters have been urged to "raise their game" because an increasing number of employers are taking the decision of a "direct to market" route, says Mark Gilbertson, Head of Resourcing for group operations at Lloyds Banking Group.
Gilbertson told Recruiter: "I think the recruitment marketplace is always tight, and margins are always under pressure. A lot of organisations, irrespective of sector, are taking the 'direct to market' route, using fewer third parties."
"Therefore recruitment agencies have to raise their game in terms of the value they add to an organisation. They have to increase the scope and nature of their offer".
This should serve as a wake-up call to traditional fee-based agencies, who charge a significant fee based on a percentage of salary and who are increasingly under-threat from newer, leaner fitter online models. The latter often operate on a flat-fee recruitment basis, seem to be able to add more value and provide an even better service. And some are not just advertising vacancies but carry out genuine sourcing, screening, psychometric testing and placement of quality candidates - in line with Gilbertson’s comment urging them to "increase the scope and nature of their offer".
Gilbertson adds: "From our point of view, our employer brand is very important to us and it's more of a risk to put this in the hands of a third party. Where we do use agencies, we only use those that we can collaborate with in a true partnership, rather than a 'them and us' approach. They have to also be able to offer a principle channel to our market or something we cannot do ourselves."
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